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Marketing Communication Manager – Sheraton Hotels & Resorts, Bandung

Working at Sheraton Hotels & Resorts Responsible for completing a marketing plan for the property. Manages all e-commerce opportunities. Develops a good working relationship with tourism bureaus and community leaders. Conducting Daily Marketing Activities that Achieve Department Goals Assists in region-wide coordination of rooms, food and beverage, spa, and golf promotions. Develops a leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy. Maintains updates, and manages all web sites. Coordinates offer and information for all publications and inserts with regard to brand loyalty reward mailings. Develops brochure and property collateral materials. Participates [...]

Digital Marketing Executive – Hyatt Hotels & Resorts, Jakarta

Working at Hyatt Hotels & Resorts The role of the Digital Marketing Executive is responsible for the strategy and execution of the digital marketing and e-commerce activates. The position will support the hotel marketing by developing digital marketing and e-commerce programs by working with primary marketing, operations, distribution and revenue management teams. Implement, monitor, and evaluate the hotel’s marketing communications strategy, including advertising, promotions, public relations, graphics, and collateral, so as to support the marketing objectives for the hotel and maximize the hotel’s positive exposure in local, national, and international markets. About Hyatt Hotels & Resorts Hyatt Hotels Corporation, commonly known [...]

Digital Marketing Coordinator – Hilton, Surabaya

Working at Hilton A Digital Marketing Coordinator, will coordinate the web, Public Relations/ad, and creative to promote our products and goodwill to external business partners and individual customers. Internally, will be responsible for the handling of all communication with the other departments to assist with their marketing needs to help them achieve their objectives. As a Digital Marketing Coordinator, you will be responsible for performing the following tasks to the highest standards: Copywriting, proofreading, and translation for Web campaign, mail magazine, press release, ad and creative collateral Communicate with vendors and help manage outsourcing projects Assist in the management of [...]

Digital Marketing Executive – Westin Hotels & Resorts, Jakarta

Working at Westin Hotels & Resorts Promote awareness of brand image internally and externally. Develop marketing materials and assemble information packages (e.g., brochures, promotional materials, maps) for promotional events, property tours, and conferences. Prepare or edit letters, invitations, monthly and quarterly press reports, and news releases, using word processing, spreadsheet, database, or presentation software. Make updates to the property website. Respond to all daily general media inquiries or refer to an appropriate spokesperson. Monitor media coverage and other external factors to identify potential or actual problem areas and opportunities. Support media relations outreach efforts and other activities to bolster the [...]

Assistant Director of Food and Beverage – Hilton, Bali

Working at Hilton Specifically, you will be responsible for performing the following tasks to the highest standards As an Assistant Food and Beverage Director, you will be responsible for hiring, training, supervising and scheduling food and beverage staff/management in accordance with business needs, productivity, service standards and policies/ procedures. Develop menus and food and beverage marketing strategies Implement new menus and promotions, such as holiday and special event promotions Respond to guest inquiries and coordinate special arrangements and requests in food and beverage outlets Observe food and beverage outlet operations and take needed action to ensure all standards are being [...]

What Non-Pricing Tactics Can Be Done in An Oversupplied Market?

Hotels compete with each other using both pricing and non-pricing tactics - depending on their circumstances. Pricing tactics adopted by the hotel industry include discounting, value-added packages, and use of opaque distribution channels while non-pricing tactics include quality improvement, leveraging loyalty program, finding additional revenue sources and developing new market segments. (Kimes, 2010; Kimmons, 2006). Kimes (2010) claims that discounting was not to be used to maintain the revenue but to focus instead on marketing programs. It was suggested to use rate-obscurring approach with the emphasis on value-added package. Having said this - in an oligopoly, non-pricing tactics can be more [...]

The Benefits of Upgrading

Wikipedia defines 'Prospect Theory' (developed by Princeton University Professor, Daniel Kahneman and Amos versky in 1979) as 'a behavioral economic theory that describes decisions between alternatives that involve risk, where the probabilities of outcomes are known'. The theory says that people make decisions based on the potential value of losses and gains rather than the final outcome, and that people evaluate these losses and gains using interesting heuristics. People who have made a purchase will be easier to spend a bit more if it is of value to them. Having said this, the hospitality industry can benefit from this theory by [...]

Hotel Spa: Its Non-monetary And Monetary Values

The island of Bali has been renowned as one of top spa destinations. Most (if not, all) luxury hotels on the island have a spa facility. According to Global Spa & Wellness Economy Monitor (n. d.), the spa industry has been enjoying an annual growth of 7.7% YoY. Depending on the objectives of the business owner, the spa facility can either be cost centre or profit centre. There have been discussions that many spa facilities cannot meet their financial objectives for several reasons. Ideally, spa facility should function as an additional revenue generator for the hotel.. Does a luxury hotel need [...]

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